Day 1 · the foundation
your brand, written down
Who you serve, what you offer, and how you sound, in a way an AI can actually use. Live, with your real business.
The waitlist is open · Move-In Ready, the 3-day AI bootcampNot ready to buy? Start with the free Move-In Checklist
Three live days where you get clear on your brand, teach Claude who you are, and set up your first AI employee: an assistant that handles a real task in your business, in your voice.
You'll hear when tickets open, before anyone else.Get the free checklist now, and first word on anything new.
Sound familiar?
You've tried AI. You typed in a question, got something back, and thought… that's not me. So you rewrite it, which takes longer than doing it yourself.
Here's what nobody tells you: the problem isn't the AI. It's that it doesn't know your brand. Your AI is only as strong as the brand behind it. Press the buttons.
What I've been building
I'm Sabrina: brand strategist, web designer, and a software engineer before that. Once Claude knew my brand, it started drafting my emails and captions in my voice and helping me plan my week. I even built my own business app with it.
I'm not telling you this to impress you. The thing that made it work wasn't fancy tech. It was getting my brand clear first, then teaching it to Claude. That part, anyone can learn.
Replace with a screen recording of Sonder HQ · looping · 8 seconds
Kind words · five stars on Google
Jason A., after his website launched. Every word below is a real review, as written.
Wow!! Sonder has been incredible to work with! I am blown away by the website and logo that Sabrina created for me!! Thank you for everything!!
Completely blown away! Sonder Digital Agency worked on my personal website and wow, I am more than thrilled with the results and the professionalism! They had an easy process to follow, everything was done quickly, and we were able to launch quicker than anticipated. I would recommend going with Sonder for any of your website or digital needs!
I have no words! Your attention to detail and your help have made this a whole easier than if I had decided to do this on my own. Lord knows the website I'm sure would have been ok, but who want ok when you can have great! Cheers to you for things have turned out GREAT!
Sabrina has helped our presence on social media and guided us in forming a strategic plan to improve our marketing and advertising growth. Definitely a huge help and knowledgeable in what she does.
Wow!! Sonder has been incredible to work with! I am blown away by the website and logo that Sabrina created for me!! Thank you for everything!!
Completely blown away! Sonder Digital Agency worked on my personal website and wow, I am more than thrilled with the results and the professionalism! They had an easy process to follow, everything was done quickly, and we were able to launch quicker than anticipated. I would recommend going with Sonder for any of your website or digital needs!
I have no words! Your attention to detail and your help have made this a whole easier than if I had decided to do this on my own. Lord knows the website I'm sure would have been ok, but who want ok when you can have great! Cheers to you for things have turned out GREAT!
Sabrina has helped our presence on social media and guided us in forming a strategic plan to improve our marketing and advertising growth. Definitely a huge help and knowledgeable in what she does.
The plan · 3 live days · Nov 17–19 · 12:00 pm Central
Day 1 · the foundation
Who you serve, what you offer, and how you sound, in a way an AI can actually use. Live, with your real business.
Day 2 · train your Claude
You set up a Claude Project (a saved workspace where Claude remembers your files and instructions) and load it with your brand, so every answer starts from you.
Day 3 · move-in day
You build an assistant for one real job, like captions, emails or client replies, that sounds like you. The lights come on.
Live sessions are recorded, so you can catch up if a school pickup gets in the way. Want the toolkit too? Move-In Ready + The Wiring is $197, offered at checkout.
If you skip it
None of that is your fault. It's a setup problem, and setup problems have fixes.
This is for you if…
Questions people ask
No. If you can send an email, you can do this.
I use Claude. The brand work you do on Day 1 works anywhere, though.
Tue–Thu, Nov 17–19, at 12:00 pm Central, live on Zoom. $97 for the three live days and the replays. The AI Open House on Nov 12 is the $27 way to try it first.
You get the Move-In Checklist right away, then you hear first when tickets open. In between, I share what I'm building behind the scenes. No spam, and you can leave anytime.
Three days. $97. Replays included.
Join the waitlist and you'll get the Move-In Checklist today, first dibs on tickets, and a few honest notes from me about what's working in my own business. That's it. No countdowns, no fake urgency.
— Sabrina Zuniga, Sonder Brand House · Houston, Texas
You'll hear when tickets open, before anyone else.
Say hello
Tell me where you're stuck, or just say hi. I read and answer every message myself. No forms with twelve fields, no assistant screening you first.
Houston, TexasMon to Fri, 9 to 4 CentralOnline clients everywhere
Notes from the House
No newsletter voice, no 2,000 words. Just the one thing I'd text a friend who runs a business.
Notes from the House
One brand idea, one AI trick you can try in ten minutes, and what I'm building. No newsletter voice, no 2,000 words.